google is providing some internet related services such as Gmail, AdSense, AdWord, admob, google drive,
google map and so on
However,I wish to introduce in this tutorial about AdWords. This is not a complete guide, only a introduction for beginners. In the future I provide a complete guide with examples
Today, internet marketing and internet money making, that words are used to whole world.
Adwords is a significant internet marketing service and related to internet marketing and internet money making
The purpose of this article that to give part of this knowledge.
Three main parties are integrated in internet marketing field.
1. Advertisers or seller (provider of advertisement)
2. publishers or promoter – (publish adds of their blogs or websites)
3. Consumer or buyer – (their day-to-day needs)
Adwords is a software system developed in order to, Advertisers for advertise their products to help businesses reach online target markets through online platforms such as search engine, youtube and partner sites(publishers) host a text or image or video format ads.That appear on the page of search engine platform or partner sites, after the targeted customer searches in search engine using related keyword or lines according to their needs or product or services
Other side AdSenses is developed for publishers for publishing advertises own product or services
publishers means bloggers or site owners
you can get to know more information further the explanation and clarification in my tutorials
Now i am trying to bring to your knowledge that What is AdWords,How it is used to advertise by Advertisers
AdWords is a process that help you to advertise your own product and enhance your earnings under the by google process. So we can call that “Google AdWords “
As the Google AdWords is an online advertising service owned and operated by Google. Advertisers use google AdWords in order to attract the customers the advertise their products or services. The details of existing stock or new arrivals are given to public and the targeted customers by AdWords.
AdWords is also the largest and most used advertising platform for advertiser and publisher which is widely used online advertising network in the whole world. It is provided by the millions of advertise of companies of their products and services used each and every moment in every part of the world.
When the advertiser use AdWords they can sell there product to existing customer and reach new customers and developed their business fast and easy.
Google is using their own platforms (YouTube) and also using their approved AdSense partner(publisher) web sites or blogs for placing ads.
Google AdWords is an useful advertisement system for manufactures and sellers, Because it is Budget based and area – wise advertising service and easy to reach target groups of customers
Google is providing many type of AdWords campaign methods for advertisers such as search Network with display Select, search network only, display network only, shopping, video, universal app and so on. Advertisers can be chosen any one or more than one AdWords campaign methods according to their campaign for their product as possible
Google earns 90% of money from advertiser using their AdWords platform. AdWords is a well planed and designed platform to earn money by google from Advertisers
Benefits the AdWords
1. easy to use and customization– Every advertisers advertise themselves and customized user needs, No need further programming or related knowledge
2. Flexible,measurable, accountable – Cost and time flexible, publisher can knowing How many people notice your ads and what percentage click to visit your website in particular time,
they can even see the actual sales their website is generating as a direct result of your ads using monthly report
3. Advertise in area wised
Advertisers can select their target group area for visible adds – Locally and globally
4. Budget based – Google adwords allows advertiser to select their budget of their capacity. user decides pay per click cost and total costing for ad display. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
Advertisers advertise globally and locally and attract customers with the products that they’re look for. Google provides customer selected budget-based and pay-per-click advertisement service for their users.
Cost effective – One of Google AdWords’ major benefits is that it’s extremely cost-effective. advertiser only pay when someone clicks on advertiser ad but no pay money for showing ads(i.e. google ) and you decides exactly how much you want to spend. customer can set budget for their capacity
Highly targeted platform – Google adwords targets consumers of every the geographical locations. advertiser can decide the places of showing ad and AdWords allows advertisers to select specific hours during the day for optimal targeting.